In February, you were given the opportunity to Turn your radio on...Turn the volume up! in celebration of World Radio Day not only recognizing it for musical entertainment but its important role to broadcasting and advertising all over the globe. With advertising, comes the commercials. Radio commercials are often seen as an irritation to be endured while waiting patiently for the music. After all, music IS the reason for listening to the radio. However, commercials are an intricate part of advertising and have been part of the entertainment business for nearly a century.
There was a time when commercials were actually entertaining! Do you remember when? Which 'sounds' do you recall for special effects?
August 28 is...
Radio Commercials Day
Radio Commercials Day commemorates the day when the very first paid radio commercial was broadcast by At&T on New York station WEAF. This took place on August 28, 1922 advertising an apartment complex for the Queensboro Reality Corporation. The set of five programs over five days starting 8/28/22 cost $50, plus the long distance access fee.
It wasn’t until 1973 that the UK had its first radio commercial, which ran on LBC and promoted Birds Eye frozen food. Many early radio commercials can be found online, and a great way to celebrate Radio Commercials Day is to listen to a few and be transported back in time. Alternatively, track down some radio commercials from around the world and be entertained by the huge variety of tone and style that are used in radio adverts from different countries.
As you listen, unlike with television ads, the imagery will totally be in your mind. Some terrific creativity went into producing just the right 'sounds' for one must remain mindful everything was produced inside a studio and every imaginable item was utilized. It has been noted that some of the man-made noises were more realistic than the genuine item!
Then, there are the truly iconic voices...
Turn the radio on! Even better use the Internet to step back in time & listen to as many radio commercials you can find from back in the day!